• Jump to Main Content
  • This is a demo store. No orders will be fulfilled.

    For more details on this promotion, review our promotional offer details page


    An engagement ring is one of the most important purchases you and your partner will ever make. Here's everything you need to know about choosing the perfect ring for your unique love story.

    1how to set a budget: engagement ring cost

    there are no rules!

    Despite the old adage of spending three months’ salary, there’s no hard-and-fast rule about how much you “should” pay for an engagement ring. Everyone’s search is unique, and we understand engagement ring cost may be an important consideration in your journey. Our jewelry experts can help you find a diamond or other gemstone that balances size and quality at a price that fits within your budget.

    2how to choose an engagement ring stone

    learn the 4cs of diamonds

    Understanding the 4Cs of diamonds will affect how you select your engagement ring. With any diamond, the 4Cs — cut, color, clarity and carat weight — work to decide value. Each factor plays a critical role in determining the brightness, fire and scintillation that gives a diamond that special sparkle.

    pick your diamond shape

    From traditional to novel, engagement ring stone shapes help determine a ring’s aesthetic. Choose from classic shapes, such as round, oval, cushion, princess and emerald — or explore more unique shapes, including pear, marquise, heart, radiant and Asscher.

    natural vs lab grown diamonds

    Natural and lab grown diamonds possess the same physical, chemical and optical properties. The key difference between the two are their origins.

    gemstone engagement rings

    There are a number of stunning stone choices for non-diamond engagement rings. A few of our most-loved gems include moissanite, morganite, blue sapphire, aquamarine and blue topaz.


    Helzberg Diamonds is among a select few jewelers to meet the rigorous standards that come with being a member of the American Gem Society. A nonprofit trade association of fine jewelry professionals, the American Gem Society is dedicated to setting, maintaining and promoting the highest standards of professional behavior and ethical conduct.

    3how to choose a diamond ring setting

    find your engagement ring style

    Whether it’s a halo, solitaire or three-stone, style refers to a ring’s overall design aesthetic the setting helps create. Certain styles are simple and elegant, making them perfect for people who appreciate timeless beauty.

    choose your metal

    There are a variety of precious metals available for any style of engagement ring. The metal you choose will affect your rings design, durability and overall aesthetic.

    ring sizing guide

    It’s generally better to buy a ring a bit bigger, since sizing down is much easier than increasing a ring's size. We have some great tips and tools to help you measure or estimate the right ring size for your special someone.

    4how to create your own engagement ring

    start with a:

    frequently asked questions

    are there different diamond types?+
    what if i want to customize my engagement ring?+
    does an engagement ring have to include a diamond?+
    how can i find a diamond’s grading report?+
    is engraving an option?+

    more advice

    pairing wedding bands

    Find out how to harmonize your engagement ring and wedding band to ensure that they complement each other.

    schedule an appointment

    Talk to one of our Helzberg diamond experts in-person or virtually for a tailored engagement ring buying experience.

    Financing & Leasing

    At Helzberg, we can help you find the perfect ring and payment option based on your individual budget and needs.